Peruvian company Amazon Andes is a B2B supplier of organic native products from the Andean-Amazon region of Peru. It began making finished consumer-facing products, such as snack packs and supplements three years ago.
At ANTAD Alimentaria, it was showcasing its range of healthy snacks made with maca chips that caught the attention of judges and scooped up a prize for product innovation at the show's awards.
There are four products in the Simi range: ‘Salad simi’ with maca chips, toasted sacha inchi and pineapple; ‘Sweet simi’ snack
with maca chips, toasted sacha inchi and mango; ‘Cacao Simi’ with maca chips, cacao, sweetened with yacon syrup; and ‘Nuts simi’ with maca, Brazil nuts and golden berries.
“They are popular because at the minute the trend is for healthier products," said commercial assistant Katherine Reyes. "Millennials want things that are better for the body and not too many people want artificial products. [These products] are more expensive but they have a special value.”
The company said it focuses on “super-functional” ingredients and claims to be the only Peruvian company that uses vegan capsules for its supplements.
According to Reyes, Amazon Andes' biggest markets are Korea, which accounts for around 60% of its sales, followed by the US, Europe and then Latin America.
Within LATAM, its biggest markets are Chile and Mexico, she said.
In July this year, the company will expand into the functional cosmetics category, Reyes said.