Small steps

06-Jan-2020 - Last updated on 05-Jan-2020 at 20:18 GMT

Big FMCG manufacturers are taking small steps to make their products more easily recyclable when consumers have access to such facilities.

Mexican bakery giant Grupo Bimbo has set itself the goal of making all of its packaging was biodegradable, compostable or recyclable by 2025 globally, and said it has already cut its plastic use by 2.8 million kg by making wrappers smaller or thinner.

Last year, PepsiCo Latin America kickstarted its 'Recycling with Purpose' program with the launch of Ecoins in Peru, a virtual currency that offers consumers discounts for recyclable waste.

Nestlé Chile recently made its Batido yogurt pots more easily recyclable with a label that can be peeled off, inching towards its commitment that 100% of its packaging will be recyclable or reusable by 2020.

For its Argentinean yogurt brand, La Serenísima, Danone revamped the packaging and switched to a PET pot which has a developed recycling market in the country. “[...] by doing this, we feed an inclusive recycling chain," said Maximiliano Sassone, director of research and innovation (R&I) at Danone Argentina.