Heura brand expands in France
Spanish food tech start-up Foods For Tomorrow is expanding in France with the launch of a new range of meat analogue products in Franprix.
The company said it is accelerating its international expansion through the agreement. The company's Heura meat-free brand is now present in seven international markets: France, Hong Kong, Singapore, Holland, Portugal, Andorra and Spain.
Bernat Añaños, Foods for Tomorrow co-founder, said the launch comes in response to growing interest in plant-based proteins in France. "According to studies, 79% of French citizens do not follow a specific diet but 35% of them already admit to having reduced their consumption of meat in recent years.
"Heura offers a nutritious and tasty alternative for all these people who seek to reduce their meat consumption and adopt a more plant-based diet, without giving up on flavor and taste."
The first two products available in the French market are the Original and Mediterranean frozen chunks.
Foods for Tomorrow finished 2019 with a turnover of €2.5m and wants to 'heavily bet on its internationalization' to keep multiplying its figures in 2020.
Añaños added: “We were born to offer 100% plant-based alternatives that do not mean a sacrifice, now the time has come to bring this culinary experience to as many people as possible and as fast as we can with a rapid international expansion. We are rebels with a cause and a lot of ambition."
