Nestlé launches Starbucks instant coffee
Nestlé is launching Starbucks premium instant (soluble) coffee globally.
The new range consists of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages and a tea latte.
Available in multi-serve tins and single-serve formats, the products will hit markets including the UK, Ireland, Brazil, Chile, Mexico, Australia, New Zealand, Greater China (Mainland China, Hong Kong and Taiwan), Japan, Malaysia, Singapore, Thailand, and South Africa.
The new range of Starbucks premium instant coffee is the latest innovation co-developed by Nestlé and Starbucks under the global coffee alliance.
"The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant coffee segment. We are delighted to keep leveraging our coffee expertise to create new experiences for consumers," said David Rennie, Deputy executive vice president, head of Nestlé Coffee Brands. "The instant coffee segment is growing fast globally. With the launch of Starbucks premium instant coffee, we have a new range that resonates with Starbucks consumers and will strengthen our leading position.”
John Culver, Starbucks International group president of channel development and global coffee and tea, added: “The speed in which this innovation came to life is an example of the power of our alliance as we further extend the global reach of Starbucks for our customers and create long-term value for both companies.”
The Starbucks premium instant coffee range will be sold in supermarkets and major online platforms.
