Wine Water's wine grape infused waters, O.Vine, will be available in full-sized 700ml bottles in the UK.
The new, larger bottles of the startup’s exclusive non-alcoholic beverage will be launched in the country, targeting the menus at high-end restaurants, hotels, and bars.
The company said it is targeting growing interest in low-to-no beverages. According to Innova Market Insights, one in four consumers have reduced alcohol consumption in the US, UK, France, Germany, China and Brazil.
“Only a generation ago, having a hangover was almost a badge of honour,” observed David Allen, O.Vine’s UK distributor. "Today, pubs are closing throughout the UK, and more high-end bars are popping up as Britons’ drinking habits change... This behaviour emanates mainly from the affluent Millennial sector who are today the highest spending generation in the UK. Around 29% of this generation do not drink alcohol, with more than 20% of Brits now non-drinkers. Catering to the sober sector seems a logical choice.”
Wine Water's line includes still and sparkling red and white wine-infused waters. The O.Vine formula is composed of upcycled fruit residue from the traditional winemaking process, reusing the intrinsically polyphenol-rich skins and seeds from the remains of a blend of wine grape varieties, including Merlot, Syrah, Petit Verdot, and Cabernet.
The start-up has also extended its range to include Chardonnay and Cabernet Essence Waters based on single grape varieties.