Brand familiarity and trust create a protective 'shield’ that leads consumers to perceive a product as healthy – even if a red warning traffic light is telling them otherwise, according to data from Ecuador and Chile.
Arcor’s head of nutrition development tells us how it is making its products healthier, from reducing sugar with prebiotics and researching fat crystallization to applying nutrient thresholds and shrinking portion sizes.
The NOVA food classification bears "striking similarity" to the way ordinary Brazilians classify food, increasing its efficacy, according to a study. "This classification has introduced a new way of thinking about food," they write.
Adding the Nutri-Score to food and drink resulted in Colombians choosing more green-labeled products - not fewer red ones - and spending more overall in-store. “This is a potential financial incentive to stores,” say the researchers.
Latin American consumers want to buy better, safer food and companies need to react, according to R&D company AINIA. 'The dual forces of consumer awareness and legislation are evolving the market,' says its director of international projects.
Búho Soda is Mexico's first all-natural, low-sugar soft drink made using locally-sourced ingredients, according to its manufacturer - and inspiration came from the country's booming craft beer movement, the start-up founder says.
Chile's strict food regulations are helping mothers - and even children - make healthier food choices for the family, according to a study. The findings are “overwhelmingly positive”, say the researchers.
Young Argentinians' and Ecuadorians' perception of ultra-processed food is closely aligned with the original definition, recent research suggests, and the results can help manufacturers with successful new product development.
Most packaged food products in Latin America are meeting regional salt reduction targets, according to a first-of-its-kind survey - but this is probably because the targets were set too high, researchers say.