Demand for food products that are beneficial to emotional health and well-being is strong among Brazilian consumers even across different socio-economic categories, according to Mintel.
From Brazil's food guidelines - and its advice to avoid 'ultra-processed' foods - to the influence of social media, a number of factors are converging to help make the country's food healthier and nutrition-based, says one expert.
Brazilians perceive certain food processing techniques, such as pasteurization and HPP, negatively while fresh and cold-pressed juices are seen as healthy and natural, according to recent research.
LiveKuna is blending native superfoods, such as chia seeds and quinoa, with probiotics and adding them into convenient formats in order to expand their reach.