Simpleat delivers healthy, home-made meals to consumers' doors and is gearing up to launch in Chile and beyond. "We validated our business model in Argentina; it’s time to take it to the rest of Latin America,” says its co-founder.
Brazil’s ready meal market is small and options are uninspiring – think frozen lasagna. But regional dishes, fresh ingredients and cook-it-yourself meal kits could change this, says Mintel.
