Hard Seltzer

Pic:getty/romanista

Coca-Cola reveals early learnings from Topo Chico Hard Seltzer launch

By Rachel Arthur

Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...

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