Nestlé acquires majority interest in Terrafertil
The move broadens Nestlé’s presence in Latin America, the US and the UK, said Nestlé in a press release. Terrafertil’s operations and assets in the seven countries where it operates and the transaction includes all of those operations.
“We are excited to welcome Terrafertil and its employees to the Nestlé family. Its natural, organic and healthy products fully support Nestlé’s purpose to enhance quality of life and contribute to a healthier future,” said Laurent Freixe, CEO of Nestlé Zone Americas. “This investment allows us to strengthen our presence in fast-growing categories such as plant-based foods, beverages and healthy snacks, known as ‘superfoods’ due to their high natural nutrient content.”
“Terrafertil will continue to be managed by its founders. It will operate as a stand-alone entity, to leverage its unique corporate culture including entrepreneurial spirit, agility and flexibility,” added Freixe.
Terrafertil, and its flagship “Nature’s Heart” brand, is recognized for its wide portfolio of natural and mostly organic products. It is the world’s largest buyer of goldenberries (Physalis), an Andean superfood high in vitamins and antioxidants.
The company was founded in 2005 in Ecuador by five entrepreneurs and is managed by three founding brothers, David, Raul and Daniel Bermeo. The company has expanded its presence to Mexico, Colombia, Peru, Chile, and the United Kingdom. It employs 400 people and has four factories in Ecuador, Mexico, Colombia and Chile.
In 2017, it entered the United States with the purchase of “Essential Living Foods”.
“Nestlé brings several benefits and synergies. Beyond expanding our presence and distribution around the world, we will capitalize on its experience in areas such as Research and Development, marketing knowledge, and operational efficiencies. Above all, we share Nestlé´s commitment to society, to the communities where it operates and the environment,” said the Bermeo brothers.
