Bell expands sales and marketing teams across LATAM

By Stephen Daniells

- Last updated on GMT

© iStock
© iStock
Bell Flavors & Fragrances has announced recent hires and promotions across several international locations including Central America, Brazil, and Mexico.

The global flavors and fragrance company already has sizeable operations covering Mexico, Central America and South America for both its flavors and fragrance operations, which also incorporate botanical extracts and specialty ingredients.

The new hires include: Walter Wilde, who has been appointed as account manager for Guatemala, El Salvador, Honduras, and Belize; Fabiana Escobar, who is the new director of commercial operations at Bell Flavors in Brazil; and Karen Perez, marketing manager for Bell’s Mexico location.


Wilde (pictured) has 20 years of experience in the flavor and food industry, having worked as an account manager, regional sales manager, and a business development manager. He has also worked in the food industry as general manager of the Sweet business units, where he had responsibilities for Stevia development in different regions of North America and LATAM.

Escobar has an extensive background within the flavors industry working for well-known organizations in the technical sales and sales management field over the past 20 years of her career.

“We are very excited to have her leading our commercial team as she knows the Brazilian market and preferences very well!” ​said Michael Natale, managing director of Bell Mexico & VP LATAM.


Finally, Pérez (pictured) has been promoted to the position as marketing manager for Bell’s Mexico location.

“We really believe that we made the best decision promoting her to Marketing Manager,” ​said Cecilia Paredes, general director for Bell Mexico. “We are so happy with her and her performance, her development, her commitment with Bell and her attitude. In her new position as Marketing Manager, she is going to be in charge of managing the brand in Mexico through the development and implementation of strategies to continue positioning the brand and further generating value for the company.”

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