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NotCo business chief talks artificial intelligence, new products and LATAM expansion challenges
FoodNavigator-LATAM caught up with Giulia Braghieri, head of business development at Chilean plant-based start-up NotCo at Food Tech Summit in Mexico City.
NotCo’s mayonnaise is made with chickpeas while its milk is based on cabbage and pineapple concentrate – something Braghieri recognizes is somewhat “outside of the box” - but that is all down to the company's artificial intelligence and machine learning algorithm.
“We have an algorithm called Guiseppe […] that has a database with more than 400,000 plants," she said. "He analyses the animal-based product at a structural level and then gives us a variety of formulas that we replicate in our laboratory with our chefs.”
“The reaction between both of them leverages lactone which gives a mouthfeel sensation of milk. We also use aromas to get a similar [taste] to milk, and all of them are natural.”
If your aim is to disrupt the food sector and make plant-based products the norm, it may seem strange to start with mayonnaise, a condiment that doesn’t make up a massive part of people’s everyday diet. But NotCo had its reasons.
“It’s a Chilean founded company and Chile is the third country that most consumes mayonnaise in the world per capita so it made sense to start with this category. It’s also a low entry category when you think of investments in factories.
The next entry we wanted to do was milk because it’s a huge market in all the countries we were looking at – Brazil, Argentina and Chile. And after we had the milk, anything that derives from milk was the next no-brainer for us.”
Watch the video to find out more.
