Thai Union may be best known globally for its seafood products, especially canned tuna, via brands such as Chicken of the Sea, John West, Petit Navire, King Oscar and SEALECT — but in recent years, it has also increasingly gained visibility for its pet food brands under the i-Tail business unit.
i-Tail manages several well-known pet food brands both in Asia and the United States, with the most prominent in Asia being Bellotta and Marvo in Asia; and Calico Bay and Paramount in the United States.
The firm recently announced its FY2025 full year-financial results, reporting a 9.2% year-on-year growth in sales to US$554m despite a -3.0% drop in net profits, reported as THB793m (US$25m).
The decline in profits was due largely to a -22.6% drop in sales in the Asia Pacific region, which could not be recovered despite significant growth both in the Americas (+14.1% growth) and Europe (+12.9% growth) last year.
As such, i-Tail is looking to build on this momentum in the United States, identifying this as a major avenue of growth in the coming year.
“In 2025, the Americas accounted for 58% of i-Tail total sales, growing 17.8% year-on-year. Our expansion within the chunk and pâté segment marks an important step in deepening our presence in the U.S. market,” i-Tail CEO Roy Chan said via a formal statement.
“Amid foreign exchange and tariff headwinds, we delivered growth and strengthened our position. Despite 19% US reciprocal tariffs taking effect in late 2025, Thailand remains the largest source of U.S. pet food imports, accounting for US$814m, well ahead of other countries.”
Thailand’s closest competitor in terms of US pet food imports is Canada, which trails behind it at US$338m and also faces a much higher 35% US reciprocal tariff rate.
i-Tail estimates that it currently already makes up around 30% of total US wet pet food imports, and aims to grow this even further in the coming year.
“These numbers reinforce Thailand’s competitive advantage as a leading production base for the US, in terms of efficiency, scale and competitiveness,” he stressed.
Pet treats leading premium
Premium pet food has emerged as a clear industry growth driver over the past few years, and i-Tail is seeing a similar trend emerge through its sales.
“We also continue to benefit from premiumization trends, especially in pet treats, which saw strong momentum as demand for functional and wellness-oriented products accelerates globally,” Chan added.
“In 2025, premium [product sales] made up 50.9%, driven by strong growth in pet treats of which sales grew 36.5% year-on-year driven by stronger demand from global pet food companies and private labels, leading the overall growth momentum of the category.”
Overall, pet treats made up 16% of total pet food sales for i-Tail in 2025 compared to 12% in 2024, motivating the firm to continue expanding this portfolio in the coming year.
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