Brands & manufacturers

Ferrero’s WK Kellogg takeover has everyone talking

Ferrero’s WK Kellogg takeover has everyone talking

By Gill Hyslop

With Ferrero’s $3.1 billion deal for WK Kellogg done and dusted, the cereal aisle is buzzing again and competitors are scrambling to figure out what this means for the rest of Big Food

From candy giant to snacking powerhouse: the new Mars playbook

From candy giant to snacking powerhouse: the new Mars playbook

By Jess Spiring

With an ambitious growth target for the next five years, vice president of new innovation territories at Mars, Greg Hocking, explains how it’ll achieve it through fun formats, functionality and fostering sustainable start-ups