
Gulfood 2026
Açai leader SAMBAZON eyes Japan, Middle East to drive next growth phase
World’s largest açaí brand SAMBAZON is building on rapid growth in Japan and the Middle East to establish açaí as a lifestyle in the region
News & Analysis on Food & Beverage Development & Technology

Gulfood 2026
World’s largest açaí brand SAMBAZON is building on rapid growth in Japan and the Middle East to establish açaí as a lifestyle in the region

From Lactalis to Mengniu, the world’s leading dairy players are scaling up through M&A, premiumisation and protein-led innovation as the global market races towards $1.5t