With a wealth of experience on B2B publications, Rachel is the editor of BeverageDaily. She has a particular focus on market trends, business strategies, brand development and innovation: keeping at the front of the industry by analysing complex market dynamics and anticipated regulatory shifts to draw out actionable insights for business executives. Rachel frequently moderates webinars and panel discussions at live industry events, sits on judging panels for industry awards, and travels internationally to trade shows and conferences. As a multi-media NCTJ-qualified journalist who has covered a wide range of subjects from food to pharmaceuticals, Rachel is particularly interested in developing digital storytelling and editorial strategies that resonate with business leaders.

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What’s brewing at Heineken? Behind the scenes with the R&D chief

Up The Food Chain

What’s brewing at Heineken? Behind the scenes with the R&D chief

By Rachel Arthur

Hubert te Braake already had the dream job: as director of research and development at Heineken, he’s tasked with creating the world’s next big brews. Now he’s been given a shiny new €45m ($53m) lab to do it from

The world’s top juice brands

The world’s top juice brands

By Rachel Arthur

Brands that combine flavor and function with attractive branding make for sweet and juicy success stories…

Naked Life’s US expansion strategy

Naked Life’s US expansion strategy

By Rachel Arthur

Already the dominant force in the Australian non-alcoholic cocktail market, Naked Life has teamed up with Molson Coors to replicate its success in the US