
Olipop ramps up focus on flavour innovation as functional beverages boom
Flavour innovation is top-of-mind for the gut health superstar as US consumers value taste above all
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Flavour innovation is top-of-mind for the gut health superstar as US consumers value taste above all

From gut health to energy, there’s a huge range of choice in the functional beverage category. What do consumers actually want?

Limited edition bottles, tasting kits and unboxing videos have become key tools for social discovery and earned media. What’s the key to standing out?

Heineken will cut between 5,000 and 6,000 jobs over the next two years

As the world’s leading independent non-alcoholic spirits brand, CleanCo knows just how quickly drinking trends are changing...

Up The Food Chain
Hubert te Braake already had the dream job: as director of research and development at Heineken, he’s tasked with creating the world’s next big brews. Now he’s been given a shiny new €45m ($53m) lab to do it from

Brands that combine flavor and function with attractive branding make for sweet and juicy success stories…

What are the top trends defining soft drinks in the coming year and beyond?

Henrique Braun will become the beverage giant’s new CEO in March next year

Already the dominant force in the Australian non-alcoholic cocktail market, Naked Life has teamed up with Molson Coors to replicate its success in the US