Creating the next generation of beverages: 3 top tips for brand builders
How can brands push boundaries, carve out categories, and stand out from the crowd?
All stories
Iran conflict: The 5 biggest pressure points for food and beverage
The price of oil and transport dominates headlines: but food and beverage companies need to anticipate other potential impacts
Gut-friendly, prebiotic or high fibre? Navigating the terminology
Gut health soda Poppi is ‘prebiotic’ in the US, but ‘high fibre’ in the UK. What is going on?
Olipop ramps up focus on flavour innovation as functional beverages boom
Flavour innovation is top-of-mind for the gut health superstar as US consumers value taste above all
Inside the functional beverage craze: What benefits are consumers really looking for?
From gut health to energy, there’s a huge range of choice in the functional beverage category. What do consumers actually want?
Influencing the influencers: Making drinks packaging shine on social media
Limited edition bottles, tasting kits and unboxing videos have become key tools for social discovery and earned media. What’s the key to standing out?
Heineken to cut up to 6,000 jobs as beer consumption weakens
Heineken will cut between 5,000 and 6,000 jobs over the next two years
Top tips for global expansion from alcohol-free spirit innovator
As the world’s leading independent non-alcoholic spirits brand, CleanCo knows just how quickly drinking trends are changing...
Up The Food Chain
What’s brewing at Heineken? Behind the scenes with the R&D chief
Hubert te Braake already had the dream job: as director of research and development at Heineken, he’s tasked with creating the world’s next big brews. Now he’s been given a shiny new €45m ($53m) lab to do it from
The world’s top juice brands
Brands that combine flavor and function with attractive branding make for sweet and juicy success stories…