DuPont introduces Choozit Kefir to South America

By Stephen Daniells contact

- Last updated on GMT

In Brazil, Kefir grains are primarily obtained through donation, like a “probiotic chain”, explained DuPont. Image © Getty Images / dulezidar
In Brazil, Kefir grains are primarily obtained through donation, like a “probiotic chain”, explained DuPont. Image © Getty Images / dulezidar
DuPont Nutrition & Health has launched new kefir cultures for the South American market.

The new kefir culture line, branded Choozit, is based on real freeze-dried kefir grains and consists of a wide range to meet different texture and flavor needs, said the company.

Kefir is a fermented beverage produced by fermenting milk with the microflora of kefir grains. The product’s microflora is composed of many different species of microorganisms, such as Lactobacillus, Lactococcus, Leuconostoc, Streptococcus​, and yeasts - lactose fermenters and non-fermenters. Kefir’s unique flavor and acidity characteristics are linked to the small amount of CO2, alcohol and aromatic compounds produced during fermentation.

According to DuPont, in Brazil, Kefir grains are primarily obtained through donation, like a “probiotic chain,” and it’s handmade. The product’s characteristics, which include a thick and creamy consistency and an acidic taste, depends on the type of milk, the production process and the composition of the grains. Kefir is typically prepared every day.

DuPont’s new Choozit kefir solution​ is available in freeze-dried format, making it a more environmentally friendly option due to lower energy consumption, more economical logistical cost and storage at milder temperatures, said the company.

“The culture line offers easy application on an industrial scale and adaptability for use in existing fermentation process lines, meaning the manufacturer will not need to invest in new equipment or in its plant structure for product development,” ​added Marcellus Carvalho, dairy specialist for DuPont N&H in South America.

Global demand for kefir is booming, with data from Innova Marketing showing that global kefir product launches nearly tripled over the past five years, with 140 products launched globally over the past 12 months.

“It will be a great opportunity for consumers who look for healthier foods to find this product easily in the country's markets. The consumer will benefit greatly from the ease and practicality, without need to handle the grains or wait for it to be ready,”​ said Paula Bourlegat, dairy marketing lead for DuPont N&H in South America.

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