Brazilian consumers are embracing JOMO - the joy of missing out – and this is helping premium beverage brands find their mojo. "Consumers want to disconnect... and this is impacting the brands they consume," says one analyst.
As Mexico becomes the latest country in Latin America to set national plastic-reduction goals, increasing numbers of Latinos are looking for plastic-free packaging options, according to market analysts. But how feasible is going plastic-free?
Fruit-based syrups, enriched with inulin fiber and diluted with water, are an ideal way to get Chileans to drink less sugary soda, says French-Chilean start-up Siröpa that wants to create a new category in the country.
As the stevia sweetener producer works towards the commercialization of stevia-based protein and fiber ingredients in 2020, we caught up with Alina Slotnik, Vice President of Global Marketing at PureCircle to find out more about its latest developments.
Fewer sugary breakfast cereals are using child-targeted marketing tactics since Chile’s strict food regulation, while healthier cereals are adding fun characters to their products, according to recent research.