The Mexican bakery giant posted new highs for the second quarter – with a 16.2% increase in sales and adjusted EBITDA growing nearly 37% – as it motivated to revitalise those channels and categories that suffered during the pandemic.
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Businesses across the country are adapting with lightning speed to adjust business plans, and in some cases, change their business model overnight, in order to adapt and survive as large swathes of the population go into lockdown.
As coronavirus spreads through Latin America, retailers are seeking to calm consumers that food supplies are stable, but the impact on the region's economy could last well after the pandemic, experts warn.
