“Flavor innovation is key to engaging younger consumers with the category as consumers are increasingly looking for
new consumption experiences and local flavors are particularly appreciated,” according to the Zenith report.
This year Mexican dairy company Santa Clara, owned by The Coca-Cola Company, launched a drinking yogurt flavored with mamey sapote, a native Central American fruit with a caramel-like flavor.
Santa Clara’s product contains 7% real mamey fruit, cows milk and added probiotics, and is free from added colors and artificial flavors.
"This new flavored branded yogurt creates distinctive flavor excitement, which would help Santa Clara to strengthen its image of an innovative dairy brand," it said. "The company is aiming to gain market share by attracting consumers that have curiosity and are bored of current flavors offered by dairy companies."
Meanwhile, Rochinha’s ice cream range uses local ingredients or flavors such as avocado; coconut & dulce de leche; sweetcorn; and coconut & pumpkin.
Main image: Mamey sapote fruit. © GettyImages/jmillard37