Protein has seen something of a global popularity boom in recent years and is starting to emerge across the Latin American region, although offerings still remain marginal, said Zenith.
Grupo Lala launched its Lala 100 protein, which contains 70% more protein and 30% more calcium than standard milk. According to Zenith, this product works well by positioning itself as a post-sport, recovery drink or as a breakfast beverage, designed to set consumers up for the day.
While Grupo Lala increases the protein content in Lala 100 through ultra-filtration, other manufacturers are adding in ingredients that are naturally high in protein.
Last year, Argentinian company Alimentos Bogat expanded its range of whey protein-fortified Yogurade with a coffee flavor that packs in 15 g of protein.
Others are using more natural, minimally processed protein sources.
“Yogurt brands such as Alpina and Boer'n yogurt, particularly in Brazil and Colombia, are embracing nuts to boost protein content, since consumers become increasingly aware of the protein-rich credentials of nuts,” said Zenith.