De la Rosa, which, since 1942 has made iconic Mexican brand De la Rosa peanut marzipan, was showing its most recent product, Coffeebreak, a premium range of candy that it launched in November.
“This is the first product from De la Rosa made with real coffee so it’s a more natural product,” said distribution manager Diego Jiménez. “Our other candies are flavored so this is more premium than our other hard candies.”
It has a recommended retail price of MXN$75 for a sharing bag.
The company exports to the US, Canada, Central America and Colombia, Bolivia and Chile in South America although Mexico is its biggest market, said Jiménez.