Holistik is a Mexican company making premium, ‘healthy indulgence’, fruit-based ice creams, ice pops and smoothies.
Free from sugar, the products use superfood ingredients such as avocado, maca, pine nuts and fruit such as mango and passion fruit.
“I know a lot of people are making similar [products] but still I think we are doing it differently,” founder and CEO Jorge Arteaga
“We do not use erythritol or xylitol to sweeten our ice cream; we use natural stevia, monk fruit, dates or agave, for example. We also use chunks of real fruit, not fruit concentrate, and we buy whole almonds to make our own almond milk.”
Arteaga used to work in the family-owned frozen vegetable company but wanted to launch a product targeting “younger” consumers.
He founded Holistik three years ago, starting with the ice pops before launching the ice cream and smoothie ranges.
“It’s a very premium product. It’s the perfect balance between healthy and delicious,” Arteaga added.
Arteaga said 95% of its ingredients are sourced from Mexico (notable exceptions are the monk fruit and matcha tea, which it buys from Asia).
Holistik’s products are manufactured in Aguascalientes in central Mexico and sold throughout the country in major retail chains including Walmart and City Market. It also exports to the US, Puerto Rico, the Caribbean and recently started shipping to Dubai.
It is currently in negotiations with distributors in Panama and Colombia and hopes to begin shipping there this year.
One pint of ice cream (473 ml) retails for around MXN$110.