Air-popped corn for healthier snacking

Slim Pop makes air-popped popcorn and counts three products in its range – sea salt; lemon & sea salt; and mixed chili – all of which are flavored with natural flavoring.

Manufactured by Preferred Popcorn, a US corn supplier based in Nebraska, Slim Pop is the company’s first consumer-facing brand, which launched in Mexico around four years ago.

Director of sales and marketing Rosi Hernandez told us the company wanted to launch a branded product but did not want to come into direct competition with its own customers in the US.

“In Mexico we found a niche,” ​she said. “We’re trying to raise awareness here that snacking can be healthy.”​

“There is competition​ [from local corn-based products] but we are pioneers of this hot air popping method and our equipment is patented.”​

Slim Pop will soon be launching sweet popcorn, sweetened with agave syrup.

Apart from the US-grown, GM-free corn, all ingredients are sourced from Mexico, added Hernandez.

An 18 g-bag retails for around MXN$11 and a 110 g-bag for around MXN$29.