Brazil

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Four companies that are driving sustainability

By Danielle Masterson

The alarming UN climate change report was put out over a week ago, but UN Secretary General Antonio Guterres’ “code red for humanity” message still haunts many as humans continue to cause much of the extreme weather by emitting greenhouse gases.

Pic:getty/romanista

Coca-Cola reveals early learnings from Topo Chico Hard Seltzer launch

By Rachel Arthur

Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...

Pic:getty/RHJ

'Cachaça is far more than the Caipirinha!'

By Rachel Arthur

For those who know Cachaça, it is usually associated with a Caipirinha cocktail. But the drink has far more to offer: and promoting the diversity and versality of the Brazilian spirit to bartenders, distributors and consumers can help it achieve its potential...

Pic:getty/ivanmollov

Conquering the challenges: AB InBev's Brazil business

By Rachel Arthur

AB InBev’s Brazilian beer business delivered strong performance in 2020, despite the challenges of the year. A combination of speedy innovation, premium brand strength and digital developments have been the key to success in the country, says the company....

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